The mission of HSN American Dreams encompasses working with strategic partners to find, educate and train rising entrepreneurs to bring their products to fruition and create successful business opportunities. With the first American Dreams Academy rapidly approaching, many of you are probably wondering, “What am I actually going to learn during the Academy?”
Don’t fret, we’ve put together a quick list of a few things you’re going to learn and why those topics are so important for entrepreneurs.
1. What it Takes to be an Entrepreneur
This means ecosystems (yep, you didn’t read that wrong, ecosystems), how to use your resources, what is available to you, as well as the 3 W’s: Who, what and where to get help and so much more.
2. Perfecting the Product and the Manufacturing Process
This means understanding domestic versus international sourcing, how to find a manufacturer, how to know who to trust and everything else from shipping to customs.
3. Building the Perfect Brand
Our academy leaders are going to talk about all of the specifics to building a brand. This means product name, how to decide on packaging, colors and slogans, how to get noticed, licensing and common mistakes.
4. It’s All About the Perfect Pitch
For entrepreneurs, having a great pitch is crucial and can be the make or break for an entrepreneur. During the Academy, attendees will learn about how to communicate their product to customers, partners, and investors, how to give the perfect pitch and what to say/not to say.
5. When You Need a Lawyer in the Room
As an entrepreneur and small business owner you have to know when you need a lawyer. This is important when it comes to topics like organizational structure, deals, protecting your intellectual property, taxes and exactly what type of patents do you need.
6. Quality Assurance is a Way of Life
As you know, quality assurance is a way of preventing mistakes or defects in manufactured products and avoiding problems when delivering solutions or services to customers. Experts at the Academy will be discussing everything from designing for quality, packaging for success, product safety, validating product performance claims and selecting testing labs.
7. Marketing: Getting the Word Out
In the world of entrepreneurship, if you’re not getting the word out, you’re not selling your product or service. This means marketing. We’ll discuss marketing in today’s world, including everything from leveraging technology, utilizing social media, marketing yourself (as a way to market your product), deciding if you should hire a firm to help and avoiding some common mistakes in the marketing world.
8. Where to go from here?
There is a whole world out there and after learning what it takes to succeed as an entrepreneur this week, you will probably ask yourself, “What’s next?” The Academy instructors have taken that into account and will discuss ongoing learning opportunities as well as introducing everyone to SCORE, the nation’s largest network of volunteer, expert business mentors.
There are sure to be so many other takeaways and lessons learned than those listed above, so make sure to follow along on social channels at #AmericanDreams!