January 24, 2018
Part of the HSN American Dream initiative is to proactively collaborate with strategic partners in order to seek out, educate, and train rising entrepreneurs to execute successful products and to create promising business opportunities. In other words, we want to help entrepreneurs achieve their American Dream.
Our first-ever American Dreams Academy took place in Washington D.C. last November and proved to be a great success.
Over 130 hopeful entrepreneurs and innovators assembled at American University learning from top experts, networking with other entrepreneurs, and pitching their products readily. With the next American Dreams Academy at The University of Tampa in Tampa, FL happening right now – we are excited for all it has to bring to the next class of participants.
That being said, we’ve put together a list of a few topics our experts will be covering over the next few days.
- How to Think like a Successful Entrepreneur:
This means learning how to cultivate a mindset focused on vision and strategy in order to understand, grow, and lead a successful business.
- Building the Best Brand
Our academy leaders are going to cover all the bases when it comes to building a brand. This means everything from product name, how to decide on packaging, slogans, how to get noticed, licensing, and common mistakes.
- Providing the Perfect Pitch
Having the perfect pitch can be the be-all, end-all for entrepreneurs. It gives them the chance to convince someone to adopt their ideas and can open up doors for opportunity. During the Academy, attendees will learn how to efficiently communicate their product to customers, investors, and partners as well as some important “Do’s and Don’ts”.
- Marketing Matters
Marketing is more manageable than ever in today’s world. We’ll discuss everything from utilizing technology, social media strategies, marketing yourself (as a way to market your product), decisions on hiring help, and common mistakes to avoid.
- Product and Manufacturing Process
This includes everything from how to find a manufacturer, understanding different types of manufacturers, domestic vs. international sourcing, and everything else from shipping to customs.
- Assuring Quality and Avoiding Mistakes.
Quality assurance is critical for preventing mistakes or defects in manufactured products. Experts at the Academy will discuss everything from designing your product for quality, packaging for success, product safety, validating product performance claims, and selecting testing labs.
- The Next Step
You’re going to take in a great deal of information at The American Dreams Academy and it might leave you asking yourself “What is my next step?” The Academy instructors are ready to help guide you and will discuss ongoing learning opportunities as well as introducing everyone to SCORE, the nation’s largest network of volunteer, expert business mentors.
These are just a few of many concepts you will grasp at the upcoming American Dreams Academy! Keep up with us on social channels at #AmericanDreams for more important information to prepare you for this amazing opportunity!