An Ipad Case that Can Shift Into 16 Shapes? Now that’s Slick.
“It just wasn’t rocking my world anymore,” Lucy Pellegrino recalls feeling about her two-decades long career launching and marketing other people’s products. In 2013, Lucy found herself dreading going to work, so she worked up the courage to make a change. She thought to herself “I’m not loving what I’m doing, so what if I tried something else?”
The only problem? Lucy had no idea what she wanted to do next. That is, until inspiration struck, when her Ipad case fell apart.
As Lucy shopped for a new case, she found herself unable to find something that worked just right for her. There were cases that protected her device but looked ugly and bulky. “These just didn’t work for me,” says Pellegrino. “I bought my Ipad because it was thin. Making it thick would defeat the purpose.” When she did stumble upon cases that were thin and aesthetically pleasing, she found that they simply didn’t offer enough protection.
“What if …” she thought to herself, “there were a beautiful looking product that protected my Ipad without compromising the aesthetics? And what if, like a chameleon it could change its look, and maybe even its shape?” Lucy decided to create her own, and thus the idea for Slick Lizard was born.
Lucy named her company Slick Lizard as a reference to the fact that the case can change its look and shape, like a chameleon.
Soon Lucy, along with several other lucky entrepreneurs, will be featured on MSNBC’s Your Business with host JJ Ramberg as they to pitch their product to HSN judges for the chance to be selected to sell live on HSN and showcase their business to the more than 91 million homes reached via multiple networks and platforms.
Lucy’s story is a powerful reminder to entrepreneurs that a starting a business begins by simply asking “What if…?”
For Lucy, answering this question meant buying up every case she could find and ripping them apart. It also meant a shopping spree at the fabric store, so she could test which materials worked best. She studied the market diligently. She read every review she could get her hands on, learning from other companies’ unsatisfied customers that cases with zippers scratched their screens. She bought a sowing machine and a glue gun. She sent prototypes to China. She looked for ways to make her case reversible.
In the end, she came up with a reversible case that could be transformed 16 different ways into 16 different shapes. Slick Lizard was now more than an idea … it was a company … her company.
When she had questions about how to get started and take her business to the next level, Lucy enrolled in classes at the Fashion Institute of Technology and she has stayed determined. Eventually, she launched Slick Lizard at the New York Stationary Show in New York and it went on to sell successfully at Sam’s Club.
But Lucy knows that was just the beginning and that HSN’s value and style-conscious shoppers are the perfect fit for Slick Lizard’s combination of looks and functionality.
Tune in to Your Business on Sunday, April 22 to see if the HSN judges will select her company.
SHOP the product HERE.