What if We Protected Earrings With the Same Technology We Use to Protect Smartphones?
“It’s been estimated that 86% of women who wear earrings have lost at least one of them,” says Mayumi Ishii. “I’m surprised it’s not 100%!”
Mayumi knows what it’s like to reach up to your ear only to realize one of your expensive or sentimental earrings is missing. She also knows a genius product when she sees one. That’s why she set out to bring Chrysmela secure earring locks to the United States.
Today, Mayumi runs the U.S. and European markets for Chrysmela and her American Dream is to see these earring locks achieve the same popularity in America that they enjoy in Japan.
Mayumi, and several other lucky entrepreneurs, will be featured on MSNBC’s Your Business with host JJ Ramberg in the coming weeks as they pitch their product to HSN judges for the chance to be selected to sell live on HSN and showcase their business to the more than 91 million homes reached via multiple networks and platforms.
Manufactured alongside fine watches and high-tech smartphones in Japan, Chrysmela earring locks are high tech catches that are designed to hold jewelry of all shapes and sizes, even the heaviest of heavy diamonds.
“You know that panicky feeling you get when you realize one of the earrings you’re wearing is missing (and you weren’t just going for the “one statement stud” look?). We’ve all been there, but luckily there’s a product that will make sure that never happens again,” writes Colleen Kratofil in People Magazine.
Mayumi first discovered Chrysmela technology while she was visiting Japan, where she was born. A U.S. citizen with a background in investment banking, she had never before sold products one-by-one. But when she discovered Chrysmela, she knew she was on to something big — and she dreamed of taking it to the next level.
“Earrings mean a lot to people,” says Mayumi. “It’s not only about money. It often represents something sentimental. It could be a gift passed down generation to generation or to mark a special occasion from a loved one. An earring is something worth protecting.”
Mayumi was impressed at how these brilliant locks make use of the same high-technology manufacturing capabilities that are used to manufacture smartphones and she was amazed by the sophistication in the design. “People don’t realize how micro millimeter differences in earring studs when compared to the backing can cause the earrings to fall out,” she says. “Chrysmela backs are machined with incredible accuracy and are built in such a way that they lock onto any earring stud, preventing the back from slipping off.”
When people learn about Chrysmela, Mayumi reports that “it practically sells itself.” That’s why she’s so excited about the prospect of putting it in front of the HSN audience. It would represent the company’s first big push into the U.S. retail market.
Tune in on Sunday, May 6th, to see if the judges will select Chrysmela and help make Mayumi’s American Dream come true!
SHOP the product here.