Jennifer & Roger Moore
For parents Jennifer and Roger Moore, no plastic was worth the risk, so they invented Pura – a bottle that was safe for the entire family and the environment.
“As we always say, when you know better you do better. Our work is far from over.”
When reports emerged in 2008 about the dangers of BPA, specifically in children’s products, parents Roger and Jennifer Moore could not find a bottle that they considered safe enough for their own children.
“It was a hot summer day and I took a drink from my water bottle to find it tasted horrible,” explains Jennifer. And when her husband Roger, who is an engineer, pointed out that the top was plastic and plastic is a petroleum-based product which out gasses chemicals, her first thought was, “is this what my kids are drinking too?!”
And as if worrying about safety wasn’t enough, they were also sick of purchasing a new set of bottles for each stage of their child’s life, not only creating a waste of money, but generating excess waste that ends up polluting our oceans and landfills.
Passionate about protecting their family and the environment and with the realization that nobody in the entire world was offering truly plastic-free water bottles, the Roger and Jennifer set out to change that.
The couple made a list of all the obstacles parents face when looking for safe products for their families and designed the safest and most adaptable bottle on the market that would become Pura. But they figured, if plastic bottles aren’t safe for kids, they’re probably not safe for adults either, so they designed juvenile and adult Pura sport bottles with a modular lid system so that every Pura Bottle would be compatible with every Pura lid, reducing waste over the years, and saving money.
Crafted solely from premium stainless steel and silicone, all Pura products have been lab-tested for 80,000 known toxins by MadeSafe.org, exceeding all US and European safety regulations.
With thirty-five independent awards and sixteen patents under their belts, Pura Bottles are the only one hundred percent plastic-free, non-toxic certified bottles available in the world that can grow with your child from infancy to adulthood. And Roger and Jennifer have plans to deliver more ideas, new benefits, and better products.
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