What do you get when you bring together a leading entertainment and lifestyle retailer and one of the country’s most popular magazines? A collaboration to find America’s next great entrepreneur.
Just last year, HSN and Good Housekeeping magazine came together to build on HSN’s existing American Dreams initiative in efforts to find the next new and innovative product.
The collaboration brought 100 finalists to HSN’s headquarters for three days of judging with finalist selections being made by an executive panel of industry professionals. In the end, ten finalists were selected to be featured in the December 2016 issue of Good Housekeeping. When it came to judging the top 10, both HSN and Good Housekeeping determined the winner based on ingenuity, quality and public response of the product while also taking into consideration a vote from the public for their favorite product.
What did the winner get, you ask? The selected entrepreneur was featured on HSN and had the amazing opportunity to introduce their brand to HSN’s 96 million households as well as being featured in the Good Housekeeping’s April 2017 issue, reaching 25+ million readers.
Even better? The winner had the chance to have their product tested in the Good Housekeeping Institute, for the opportunity to receive the Good Housekeeping Seal for one year. According to Jane Francisco, Editor-in-Chief of Good Housekeeping, “When they see the GH Seal, they know that product has been rigorously tested and vetted by a team of expert scientists and engineers—giving them confidence in their purchase.”
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