HSN American Dreams
HSN American Dreams
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Stacey Schieffelin

CEO of YBF Beauty and Models Prefer, Co-Founder Women’s Leadership Live

“Stacey is most known for her success in beauty and apparel sales reaching over $250 million.”

Shop Her Favorite Inventions

Stacey Schieffelin is an entrepreneur, businesswoman, and beauty expert. She is currently the founder and CEO of YBF Beauty and Models Prefer with an 18-year record of success. Stacey is most known for her success in beauty and apparel sales reaching over $250 million. Her cosmetic line is featured on four shopping networks in eight countries creating a worldwide consumer base of women.

Stacey was recognized as one of America’s “Power Women” by Ladies’ Home Journal alongside Katie Couric, Chelsea Clinton and Halley Berry. She recently co-founded Women’s Leadership LIVE offering business insight and expert support for aspiring entrepreneurs.

Shop Her Favorite Inventions

American Dreams


Stacey Schieffelin CEO of YBF Beauty and Models Prefer, Co-Founder Women's Leadership Live Randi Zuckerberg New York Times bestselling author, founder and CEO of Zuckerberg Media, Host of "Dot Complicated" on SiriusXM, Editor in Chief of DotComplicated.co, an online community, and Mentor on Oxygen's show "Quit Your Day Job." Lili Gil Valletta Award-winning entrepreneur, TV contributor, co-founder and CEO of CIEN+, creator of Dreamers Ventures and advocate to minority-owned businesses. Daymond John Founder/President/CEO of FUBU, he’s the man behind Moguls Mobile and is an investor on ABC’s “Shark Tank.” Bob Circosta TV’s “Billion Dollar Man” and the original home shopping host, Bob has helped create the multi-billion dollar TV home shopping industry and is personally looking through the American Dreams product submissions. Marc Portney Known as a host of the reality series “All-American Makers,” Marc is an entrepreneur, investor and business advisor.
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Our Mission

Tapping into the joy and excitement of new discoveries, we are committed to working with strategic partners to find, educate and train rising entrepreneurs to bring their products to fruition and create successful business opportunities.

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Become the first choice, trusted source and destination for Entrepreneurs to showcase their products and receive the guidance they need to achieve their American Dream.

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